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Dec 05

Google Shopping Experts

Google Shopping Experts & Their Top Tips

Google Shopping is one of the most profitable channels in Pay per Click. But, it’s also one of the most inefficient with 100% of revenue and conversion coming from an average of 18% of your investment. We asked some leading Google Shopping Experts what their biggest Google Shopping Pain Points are, along with their top tips and whether they focus more on google shopping experts or product feed optimisations.

What are your biggest Google Shopping pain points?

Clients’ websites not having bespoke landing pages for the exact product clicked (ie images or GTINs), which means the feed doesn’t conform to Google’s conditions and best practices. This reduces performance and could potentially result in suspension.

Even though we have a system, creating complex search term based structures using priorities and negatives.

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